Newborn babies are bundles of joy, but the arrival of a child always brings new challenges to a family. After the baby moves in, suddenly the family home can feel a lot smaller and a lot messier. This campaign for IKEA uses the exaggerated size of ‘Godzilla baby’ to show how overwhelming it can feel to bring a new baby into your home. As she takes over the house, the parents must rely on dependable and flexible home furnishing solutions to accommodate their evolving needs.
The film stars Beijing rockers New Pants and features an adapted version of one of their head-bobbing hit songs. We worked closely with the band to rewrite the lyrics, but this time from a baby’s perspective.
