Chinese Women have long been encouraged to be strong, successful, independent and ambitious. However, it has always been followed by an unspoken, “within reason.” Women who are too independent are selfish. Women who are too strong are called masculine. Women who want to be the best at something are too ambitious and intimidating. The list goes on.
Following International Women’s Day on Friday, and in celebration of Women’s History Month, we are honoring women for being exactly who they are, no matter what society says. The campaign, led by an anthem commercial, called “Further Than Ever”, includes installations, out-of-home, and films. It encourages women who are told they’ve gone too far to go further and to not let anyone tell them how to be a woman.
